ANOTHER…experience!
It will not have escaped the notice of the most attentive of you that a new brand of running shoes has been introduced in our shops.
With the relocation of our sales outlet in Conegliano to the more modern, spacious and functional premises in San Vendemiano, it seemed natural to raise the bar and offer our increasingly demanding, varied and competent clientele an even wider choice.
The aim, as you can imagine, is to try to satisfy the needs of everyone, from the light, fast, high-performance athlete to the slower, more robust amateur with more uncertain footing.
WHO IS ALTRA
The Altra Running brand was founded in 2009 in the United States and, like other brands already present in our offer, has made innovation its trademark.
Its shoe models, which cover both the running and trail worlds, are in fact characterised by a constant search for solutions that are absolutely original and, indeed, alternative to those applied by the rest of the companies.
ITS CHARACTERISTICS
Firstly, the so-called zero drop: the heel rests exactly at the same level as the toe, this to make support as natural as possible.
Thewide forefoot, on the other hand, also makes it possible for runners with wide soles and those who appreciate the fact that even after many kilometres and physiological fatigue (with the foot inevitably tending to swell), the toes always have adequate space so that they do not press against the upper.
Last but not least, the different shaping of the sole of the foot depending on the male or female model. It may seem obvious – men and women, even with the same size and length of foot, do not support it in the same way – but it was the Altra brand that introduced this important differentiation.
WHY OTHER
It has happened to us many times, in our experiences in the shop, that we have been unable to satisfy the needs of those who were looking for a model with a wider sole and that could offer a more natural running-oriented experience.
Altra Running is the company that has been concerned with satisfying these needs since its inception, which is why it has progressively aroused and attracted our attention.
If we add to this the fact that the concepts of zero drop and natural running do not necessarily imply footwear that is too wide, ‘low to the ground’ and with little cushioning, then it is quite clear that the American brand’s proposal fits in well with the context and philosophy of our shops, which are 100% running and always oriented towards the search for innovative solutions.
In short, another bet to win!
I MODELLI
Da strada, nei nostri punti vendita troviamo, in ordine di ammortizzazione e struttura, Paradigm 6 e Via Olympus, seguite da Torin 6 e Provision 7, per finire con Rivera 3 e Vanish Tempo.
Per le attività off-road, invece, sempre con lo stesso criterio di classificazione, Olympus 5, Mont Blanc, Timp 4 e Lone Peak 7.
